The above definition may mock shopping, but I believe that we can all benefit from some retail therapy!
I have been a shopper since I was a teenager! Some of you will know that I have spent a fair amount of time on both sides of the cash register. I started working in retail when I was in high school. In my 20s, I studied Fashion Retail at college…a perfect combination for me as I loved both fashion and retail. Later as co-owner of an interior decorating company with a friend, we had challenging projects. One of our clients, a new home builder, required us to fill up to 4,000 sq. ft. with a minimal budget with the expectation to showcase the home to the best advantage. My final career (so far) in retail was owning/operating a home decor boutique (pictured above) which tied all my shopping experience together!
A perceptive retailer edits the product mix to bring the consumer the best options and presents it in a pleasing manner. He/she selects inventory that is not mass-produced, often better quality and competitively priced. From experience, I can say that finding that delicate balance is not for the faint of heart! Retailers make a conscious effort to consider their clientele. They strive to excite all the senses, something that can’t be replicated by surfing the net.
Online shopping really is the demise of small business. Do consumers know how difficult it is to be successful in independent retailing? I wonder… The truth is it’s stressful…doing the buying months in advance, crossing fingers that you’ve chosen well, counting on a strong economy and hoping that the weather cooperates. There basically is no margin for error.
Brick and mortar retailers in my city have suffered some huge losses this summer. A high-end fashion department store has announced its closing in January, and a favourite home decor store closed last month. Many other small boutiques are struggling, and the proprietors’ are praying they can hang on.
I know that most of you are pressed for time juggling demanding jobs and hectic personal lives…but instead of clicking “add to cart“, I encourage you to visit your local retailer. This exchange could become a win-win for both you and the small business owner in your community! You may find exactly what you are looking for or stumble onto something you didn’t even know you needed/ wanted! It could be the beginning of a wonderful friendship.
When I’m out and about, I often see my old customers. Even after four years, it’s always a bittersweet encounter for me. Many of you reminisce about the store, saying how much you miss stopping by. I want you all to know how much I miss you too…❤️
“You can take the girl out of the shoppe, but you can’t take the shoppe out of the girl.”…Judy
P.S. You can now follow on Instagram at aprescconwhyte.com